Reaching New Markets With Automation

Client
Grenade
‍
Project Type
Creative Automation, Localisation, Content-Marketing

Results
+23% Avg. CTR,
Superior Market Reach

Description
‍Grenade were gearing up for an international launch, aiming to maximise impact using diverse ad-types. However, product-range disparities across markets and a lack of localisation left many creative assets unusable.

Key Objectives

  • Develop a new set of creatives compatible with all ad-types across markets.
  • Include asset variations that allow for quick responses to emerging insights.
  • Ensure simultaneous market launches by delivering everything at once.

Process

  • Drafted a delivery document, auditing the team's current creative assets for any repurposing.
  • Created rough templates that detailed how assets would change between variations whilst maintaining branding.
  • Coded a workflow using After Effects and Blender that establishes a dynamic link between templates and resources, automating every asset variation.

Delivery Document / Asset Audit

Initial Draft of Template

Linking Blender & AE via Code

Final Output (Based on Feedback)

Outcome

Grenade launched with high-quality, market-localised creatives for every ad-type. Upon gaining any new insights, we could seamlessly switch assets to feature best-selling products/flavours, leading to a 23% uplift in click-through-rates on average.

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